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Strategy Alternative in Developing Coffee Agribusiness: Study in Rengganis Mountain Slope Jember Regency in Indonesia

Tanti Kustiari(1Mail), Nila Afila(2), Ulfiana Sirtu Fillaili(3),
(1) Agribusiness Department, Politeknik Negeri Jember, PO BOX 164, Jember, 68101,, Indonesia
(2) Agribusiness Department, Politeknik Negeri Jember, PO BOX 164, Jember, 68101,, Indonesia
(3) Agribusiness Department, Politeknik Negeri Jember, PO BOX 164, Jember, 68101,, Indonesia

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Abstract


Coffee is one of the potential plantation products in Jember, East Java, Indonesia. The coffee production amount is mostly supported by the production amount in several regions at the Rengganis mountain slope. However, the coffee agribusiness potential in Rengganis mountain slope has not yet been optimized. Human resource and coffee institution are the two main elements in developing coffee agribusiness in Rengganis mountain slope, Jember. This study aims to choose the priority strategy as an effort in developing coffee agribusiness in Rengganis mountain slope, Jember by using Analytical Hierarchy Process (AHP). The result showed that the strategy in developing coffee agribusiness in Rengganis mountain slope is optimizing the function and role of the institution in making policy which supports the coffee agribusiness development through 3 institutions, namely: (1) government institution, (2) farmer organization, and (3) research institute.

Keywords


Agribusiness; Analytical Hierarchy Process; Development; Rengganis; Strategy

   

Article DOI



DOI: https://doi.org/10.33122/ijase.v2i1.151 		       

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International Journal of Advances in Social and Economics (IJASE) | E-ISSN: 2685-2691