The problems of implementing Halal certification through the self-declaration program for MSMEs in Indonesia: A Case Study

Abstract

This study aims to find out the problems of implementing halal certification through the self-declare program for MSMEs in Banten Province. The quantitative descriptive research method uses a literature study approach and in-depth observation of the problems of implementing halal certification through the self-declare program. The population in this study are all MSME actors who apply for halal certificates in the Banten Province area. The sample used in this study is a saturated sample, namely as many as 176 SMEs, the data analysis technique used is quantitative descriptive. Based on research that the problems of implementing halal certification through the Self Declare program for MSMEs in Banten Province have been going very well. Many MSEs and consumers are starting to realize the importance of halal branding, the majority of Indonesia's Muslim population as a market, and the global halal lifestyle. Regulation of halal certificates for MSE actors is carried out using the halal self-declare route with verification from Halal Product Process (PPH) assistants regulated in Law no. 33 of 2014, PP no. 39 of 2021, PMA No. 20 of 2021, Decree No. 77 of 2021, Decree No. 33 of 2022, and Decree No. 135 of 2022. Problems that arise in the implementation of halal certificates include: (1) lack of halal awareness and socialization of halal certificates to MSEs, (2) the role of related stakeholders is not yet optimal, (3) business actors who are not responsive to regulations on halal certificates and services digital, and (4) assistance in the process of halal products has not been maximized and the emergence of parties who take advantage of the trend of the halal certificate program.